Is it from there? Is it popular here?
If I were from San Francisco, I'm not sure I'd approaching to be too closely associated with that product...
Answers:
Rice-a-Roni have about as much to do next to San Francisco as Chop Suey has to do beside China.
There is no ethnic group or neighborhood in San Francisco that truly claims Rice-a-Roni as its own invention, typical intelligent health-conscious San Franciscans would never eat that stuff. You don't see it advertise here at all, only just ever see it in the market. The SF connection be just a marketing gimmick to flog something that sounded exciting and cosmopolitan to the ignorant heaps in the midwest.
Other Answers:
Marketing - it doesn't own to make sense, it a short time ago has to work. It seem that they have be calling themselves the San Francisco treat for as long as I can remember. They didn't see any need to correction it, so it must be working.
Don't know, but their mail address is in Chicago.
Doesn't trademark sense dose it?
Source(s):
http://www.ricearoni.com/RAR_Contact/index.cfm
I saw that commercial today, the trail surrounded by san fransico like rode to mexico for their contemporary "mexican" taste. probably marketing it to the imagrents...
rice a roni is gay
*don't laugh at my singing...
I contemplate the jingle started
"Rice-a-Roni.the San Francisco Treat"
(I can't remember the rest)
I remember a story about how two abdication men were race over the hills of San Francisco making delivery when they had a massive collision. One be delivering rice and the other noodles. Their products get mixed up in the fluke and they sold it as "Rice-a-Roni". And this, is why it's a San Francisco treat.